Guns, Ammo, as well as Item Market.
So there you’re: the item manager for a boring product. How frequently have you caught yourself gazing longingly at one of those iPhones, Kindles, or several other such highly desirable product and though to yourself “Now why couldn’t I be the Product Manager for a very good product like this?” I’ve one message for you – get over it. As it happens there are other product manager who’re accountable for products which can be even less cool than yours and they’re doing some pretty amazing things to make their products successful…
How One Goes About Buying Bullets
I’m sure there are a few of you available which have quite strong feelings about guns and such 30-30 ammo for sale. Let’s put those feelings aside for a few minutes and take a closer consider the issue of, what else, bullets. If you’re not an enthusiastic survivalist or hunter, you probably haven’t purchased bullets before.
As it happens that individuals really care about what gun they buy. However, bullets are almost an afterthought purchase. Sorry about this bullet product managers. Rob Walker at the New York Times got interested in this device conundrum when he researched an organization called Alliant Techsystems (ATK)Building The Better Bullet (Brand)
The following type of bullets that ATK presented was called Fusion. With this device line the item managers at ATK were targeting (sorry!) the 25-35-year-old deer hunters. To be able to catch their eye, the company created a fresh “aggressive” box design and even went so far as to incorporate a foil label. They basically pimped the box.
Both of these products gave the ATK product managers the knowledge they needed in order to gain the confidence they needed in order to do their biggest product launch to date. They recently rolled out a fresh type of bullets for duck hunters called Black Cloud. Now they’re showing they understand what needs to be performed to turn a commodity product right into a must-have product.
ATK has partnered with a common TV personality (in duck hunting circles): Phil Robertson who is recognized as the “Duck Commander” ;.They’ve also gone ahead and made a few “viral videos” in order to build some buzz around their new ammo. Just to exhibit that bullets also play a role in the 21st Century, they’ve gone so far as to generate their individual social networking site called StormChasersNetwork.
Merely to top things off, they’ve also be sure that the box for the Black Cloud product virtually jumps off the shelf. They dressed it up in a brilliant color scheme that is designed to catch a hunter’s attention and remind him of the initial light of day (which is the better time and energy to be hunting ducks).
What All Of This Means For You
I can’t say for many what kind of product you’re accountable for managing. However, I could bet that it’s probably slightly more interesting than the usual commodity product such as for instance a bullet. In reality, no matter how boring you might find it, it’s probably a lot more interesting than the usual bullet.
With only a little luck this story about how precisely the item managers at ATK were able to see beyond the easy proven fact that these were faced with trying to sell more of a commodity product that one other bullet makers should inspire you. What the ATK product managers did was to step to their customer’s shoes and identify how they see the world. After they knew this, it became clear in regards to what they needed seriously to do.
Take some time contemplating not what your product does, but alternatively what your web visitors can do together with your product. This may point just how forward for how you can turn your boring commodity-like product into something which will remove such as for instance a (what else?) bullet.